The Dairy Industry Wants to Connect with Gen Z

Dairy Management Inc. (DMI) tapped Concept One to help create a sizzle video that would help the farmers in their federation better understand the rapidly growing Gen Z population.

As you’ll learn in the video, Gen Z constitutes about 20% of the US population and have the spending power of more than $100 billion.

DMI has been pivoting their marketing efforts to create relevancy with younger audiences and are working to show Gen Zers that dairy can deliver benefits they are seeking but may not be aware of.

Client: DMI / Undeniably Dairy

Agency: Concept One Media

Format: HD

Exec. Producer: David Hendryx

Producer / Director: Harrison Raybuck

Editor: Harrison Raybuck, and Matt Kitchen

2D / 3D GFX: Anil Srivastha