The Marketing Team at Leeco is always looking and pushing us to make something that’s going to stand out and demand attention.

This particular campaign was focused on Leeco expanding its plate processing services which are projected to be a major source of revenue growth in the next five years. For those of you not familiar with the steel industry, plate processing is a term used to encompass any type of extra handling applied to steel plates, such as cleaning, burning, and drilling. Leeco has the ability to do all 3 at the highest level.

The creative was to tour one of Leeco’s processing plants, located in Joshua, Texas, while capturing a walk through in single, one-take shot....or at least give the impression of. Photo Real / 3D text elements were then placed in the environment to call out the various services and technology in the plant. Everyone in the video were actual employees of Leeco and did a great job playing themselves.

Client: Leeco Steel
Agency: Concept One Media
Format: 4K
Executive Producer, Creative Director: David Hendryx
Writer: Amy Benes Craychee
Director: David Hendryx
Director of Photography: Trevor Kelley
Audio: Ryan Baker
Post Supervisor / Editor: Derek Kasperski
3D GFX: Ben Matthews