Leeco Steel | Recruitment Campaign Jill Laumann
What's it like to work at Leeco Steel?
Leeco Steel is one of the largest suppliers of steel plate in North America, and they got that way by building a remarkable team.
They work hard, they play hard and then they work harder, but they never lose sight of a balanced life.
Concept One worked hand-in-hand with Leeco's Marketing and HR departments to create honest messaging that would attract the right types of candidates to work in both Leeco's sales offices and warehouses across the US.
We created seven total deliverables, a two-minute overall culture video, and six one minute individual stories to cover every position from entry level to upper management.
The videos have been distributed and are being used in Leeco's current recruiting campaign.
Client: Leeco Steel
Agency: Concept One Media
Format: 4K
Senior Producer/ Creative Director: David Hendryx
Director: David Hendryx
Associate Producer: Ryan Klump
Director of Photography: Trevor Kelley
Camera Operator: Keifer Salzman
Sound Design: Dan Caballero
Post Production: Scott Baker
Graphics/ Titles: Ben Allanson