Partnering with RICOH and Square Root Creative, Concept One created the launch video for RICOH's Clickable Paper, an innovative app that provides immediate one-touch access to multiple online resources such as video, websites, e-commerce sites and social networks by simply pointing a smartphone or tablet at any printed surface.

RICOH wanted to get the word out, so we created this promo to show potential users real-life scenarios of Clickable Paper in action.

Client: RICOH Global

Agency: Concept One Media/ Square Root Creative Co-Lab

Format: 4K

Producer/ Creative Director: David Hendryx

Producer: Ryan Klump

Director: David Hendryx

Casting: Kurt Konow

DP: Trevor Kelley

Gaffer: Tom Scott

Grip: Mike Scott

Audio: Ben Matthews

Post Production: Scott Baker

Graphics and Titles: Ben Allanson