Not only did the team at Concept One help Leeco Steel to define their culture, positioning, and messaging…we gave them an Anthem.

While working with Leeco in the creation of recruitment content, we discovered that we were working with a company that has a culture that was not only unique in the steel industry but unique period.

The tagline “The Strongest Name in Steel” wasn’t created by an internal marketing team because it sounds cool, it was created because the entire company lives and breathes to bring those five words to life.

To articulate this positioning, we created a one-minute brand film that introduces the values and culture of Leeco Steel to potential customers to drive home the fact that Leeco wants to be their steel plate provider of choice…anywhere and everywhere.

Client: Leeco Steel

Agency: Concept One Media

Format: 4K

Senior Producer/ Creative Director: David Hendryx

Director: David Hendryx

Associate Producer: Ryan Klump

Director of Photography: Trevor Kelley

Camera Operator: Keifer Salzman

Sound Design: Dan Caballero

Post Production: Scott Baker

Graphics/ Titles: Ben Allanson