On June 23, 2021 – Leeco Steel, the largest supplier of steel plate in North America, announced the launch of its official e-commerce website, Leeco Pro.

With the pandemic still keeping doors closed, Concept One was tasked with the challenge of creating content for an online launch party that would bring that “wow” factor and keep their online audience engaged.

Using Cinema 4D, we transformed the e-commerce platform by placing it into a 3D world and showing off its features…giving the applications size, and depth.

The platform itself was created for current Leeco customers and allows users to browse and purchase 12 core grades of steel plate across 32 thicknesses and in pattern sizes. The platform will offer a variety of digital features as well.

Client: Leeco Steel

Agency: Concept One Media

Format: 4K

Executive Producer / Creative Director: David Hendryx

Writer: Amy Benes Craychee

Director: David Hendryx

Director of Photography: Trevor Kelley

Audio: Dan Caballero

Editor: Matt Kitchen

3D GFX: Ryan Burback